Lead case study
Hair content from 2018 was grown to 19,000 subscribers, followed by a pivot to tech content in 2021 starting from zero. That second audience now stands at 38,000 on TikTok and 15,700 on LinkedIn, with inbound brand enquiries arriving rather than being chased.
Live client briefs
Both were real briefs presented to the client, not classroom exercises. The decks are here in full.
Paw Print Creative for Whiskas and Checkers Sixty60
They stare. You tap. 60 minutes.
The brief asked for repeat purchase. We argued it was a penetration problem instead, and planned against category entry points rather than demographics. The one worth owning was the stare a cat gives you when the bowl is empty, which recurs daily and falls inside Sixty60 trading hours. Tap at six, bowl full by seven.
Elevate Marketing for Sofa Symphony
Design it. Post it. Win it.
An online-first furniture brand selling custom sofas nobody can sit on before buying, so the strategy solved for trust before reach. Instagram for discovery, TikTok for proof from the workshop, Facebook for the family buyer, with WhatsApp and the site as the places the sale actually closes. The #SofaDreams campaign turned scrollers into named leads by replying to every entry with a real mock-up.
Certifications